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Why Customers Bounce

Google study shows bounce rate is directly correlated to speed

Google Logo

32%

More Bounce Probability

from 1 to 3 seconds loading time

Google Logo Two

90%

More Bounce Probability

from 1 to 5 seconds loading time

The Cost Of Loading

What happens when sites lag

Amazon Logo

1%

Lost Sales

from 100 millisecs of extra loading

Amazon Logo

$1.6

Billion

each year, for every second of loading

Google Logo

20%

Traffic Lost

for every extra 500 millisecs

Speed Makes Money

Small improvements in speed equal revenue

Walmart Logo

1%

Lost Sales

from 100 millisecs of extra loading

Yottaa Logo

$1.6

Billion

each year, for every second of loading

Vodafone Logo

20%

Traffic Lost

for every extra 500 millisecs

Loading Speed & Conversion Rate

The Impact Of Fast Web Pages

  • -0.1 seconds of loading can result in +8% conversions. (Google data)
  • 77% of smartphone users are more likely to make a purchase from a company if their site or mobile app allows them to make that purchase quickly. (Google data)
  • The top 20 websites in the US have an average load time of 1.08 seconds, and the top 10 have an average load time of 1.96 seconds (source: Pingdom).
Loading Speed
Conversion Rate

The Risks Of A Slow Website

  • 1 second of extra load time can lower conversions by 20% on mobile. (Google data)
  • Hubspot reports that if a web page loads in 2.4 seconds, it has a conversion rate of 1.9%. After 4.2 seconds, only 1% of site visitors convert; and if the loading time approaches 6 seconds, the chances of converting almost completely disappear (0.6%).
  • 82% of consumers say that page speed has an impact on their purchasing decisions (source: Unbounce):
    • 45% are less likely to complete their purchases.
    • 37% are less likely to return.
    • 22% do nothing.
    • 12% are likely to tell a friend.

Loading Speed & SEO

The Impact Of Fast Web Pages

  • Reducing loading times will increase the number of pages crawled by Google.
  • Mobile site publishers whose sites load in 5 seconds generate 2x more ad revenue than those whose pages load in 19 seconds.
  • Pages that load in less than 1 second have a 2.5x higher conversion rate than pages that load in 5 seconds or more.
  • The first result on the Google results page has a 30% faster loading time than the 50th.
  • The average speed of a page on the first page of Google results is 1.65 seconds (source: Backlinko).

The Risks Of A Slow Website

  • An extra 0.5 seconds in each search page generation would result in a 20% drop in traffic.
Loading Speed & SEO

Loading Speed & User Experience

The Impact Of Fast Web Pages

  • Consumers are 10% more likely to recommend an e-commerce site for pages whose loading time drops from 13 to 10 seconds. They are 26% if the loading time increases to 3 seconds.
  • Sites with fast pages generate better engagement (more page views) and sites that load in 5 seconds have 70% longer average sessions than websites with pages that load in 19 seconds.
  • Google found that when Core Web Vitals are good, users are 24% less likely to abandon a page before it's finished loading.
Loading Speed
User Experience

The Risks Of A Slow Website

  • 53% of mobile users leave a page if it takes more than 3 seconds to load. (Google data)
  • 88% of visitors do not return to a site that provides a poor user experience.
  • A 500ms connection delay leads to a 26% increase in frustration and an 8% decrease in engagement.
  • Slow web pages can lead to a 38% increase in heart rate for mobile users, which is equivalent to the anxiety of watching a horror movie alone.
  • 71% of Internet users have less confidence in a brand whose site is too slow.
  • 85% of Internet users expect it to load as quickly or even faster on mobile than on a desktop site.
  • 46% of internet users say the wait for web pages to load is what they dislike the most during the mobile browsing experience.
http://financial.humblpay.com/why-website-speed-matters.php/

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